TRADE RESOURCES
Where hospitality meets vine, where glass meets barrel, where we meet eachother.
Be a part of taste best of michigan wine:
A Trade Training Pilot Program
The Taste Best of Michigan Trade Training Initiative is a new industry-driven program designed to strengthen knowledge, increase placements in tandem with sales, and expand access to Michigan wines across wholesale, retail, restaurant, and hospitality channels.
A training program designed for the industry, by the industry
Initiated by the Michigan Wine Collaborative, this pilot program is focused on equipping the trade with the tools, insights, and training needed to build stronger sales pathways for wines made with Michigan grown grapes.
Make Your Voice Heard!
We are currently collecting feedback and perspectives from the Michigan wine industry, from production to hospitality. We invite you to take a short survey that will assist us as we develop the framework and foundation for this program.
It’s time to taste the best of michigan wine
What Is Taste Best of Michigan?
Taste Best of Michigan is a pilot trade engagement and education initiative created to support Michigan wine’s growth in the marketplace. The program is being developed to serve wine wholesalers, distributors, retailers, restaurants, and hospitality professionals through practical, industry-focused training.
Rather than focusing only on consumer awareness, this initiative is designed to strengthen the systems that move Michigan wine into more placements, more lists, more shelves, and more conversations. The goal is to help the trade better understand, position, and champion wines made from Michigan grown grapes.
Why Does This Program Matter?
- Increase trade knowledge and confidence around Michigan wine
- Support stronger wholesale and retail placement opportunities
- Improve visibility and access for consumers statewide
- Create practical tools and training for decision-makers across the trade
- Build momentum for long-term growth in Michigan wine distribution
What to Expect
As the project develops, TasteMichigan.org will serve as the central location for updates on:
- Pilot training opportunities
- Curriculum development progress
- Industry listening and feedback opportunities
- Trade events and educational sessions
- Program announcements and rollout milestones
- Resource development for wholesale, retail, restaurant, and hospitality partners
Engage With Our Program
Who Should Get Involved?
Wholesalers & Distributors
Learn about the developing training program and explore ways to participate in pilot education opportunities.
Retail Buyers & Wine Shops
Stay informed about training resources, engagement opportunities, and tools designed to support Michigan wine sales.
Restaurants & Hospitality Teams
Follow the rollout of education designed to strengthen list development, staff knowledge, and guest-facing confidence.
Michigan Wineries & Growers
Track project progress, understand how the initiative supports market growth, and stay connected to opportunities for involvement.
Industry Partners & Educators
Receive updates about collaboration opportunities, training development, and statewide engagement efforts.
Join the Movement
Be part of the exciting journey to elevate Michigan wines. Connect with industry leaders, gain insights, and contribute to shaping the future of our wine community. Whether you’re in wholesale, retail, hospitality, or a proud supporter of Michigan wines, your involvement is crucial.
Click below to join our network and stay updated on all developments!