Taste Michigan is the new brand for Michigan’s wine industry. Supported by wine professionals from around the state, Taste Michigan has the mission of advocating, educating and inspiring people about all things Michigan wine.

From teaching people about the wine grapes that grow particularly well in Michigan’s unique geography and climate to helping them find the best of Michigan wine at tasting rooms, stores and restaurants, throughout the state, Taste Michigan will be your guide to exploring and experiencing the best of Michigan’s world-class wine culture.

You’ll be seeing the Taste Michigan logo more and more places — from store shelves to restaurant menus, billboards to online videos — so be sure to follow us on your favorite social media to keep up to date with everything going on with Michigan wine. world-class wine culture.

Just remember: Taste Michigan. And Taste Life.

Michigan Wine Collaborative Awarded Association Marketing Award for Taste Michigan

The Michigan Wine Collaborative (MWC) is excited to announce that it will be recognized at the Wine Industry Network Marketing Awards for Association Marketing awarding the Taste Michigan™ brand and the Cool is Hot campaign.

Wine Industry Network’s inaugural Wine Marketing Awards “celebrate excellence, innovation and creativity in the marketing of wines to consumers. These prestigious awards recognize the efforts of wineries, marketing agencies and wine professionals who successfully navigate the unique challenges of marketing wine in a hyper-competitive and highly regulated market…” according to the organization. “This award underlines the energy and enthusiasm  that has been in the Michigan industry for several years. This is another example of the world-class recognition that the Michigan wine industry deserves as an emerging region and as the hands-down capital of cool climate wines in the United States,,” says Brian Lillie, President of the Michigan Wine Collaborative.” Taste Michigan™ was awarded alongside major wine regions and mega producers in California such as Frank Family Vineyards and Treasury Wine Estates.

Taste Michigan™ is dedicated to showcasing the vibrant culinary and winemaking scene of the Great Lakes State. Through curated marketing, events and outreach, Taste Michigan™ provides a platform for locals and visitors to immerse themselves in the rich tapestry of Michigan’s gastronomic delights.

The Michigan Wine Collaborative is the voice of the Michigan wine industry. Our mission is to enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers and other businesses and individuals connected to the industry – today and for future generations.

For media inquiries and more information, contact us by reaching out to info@michiganwinecollaborative.com or send us a message on social media.